The 60-70% Brand Tax You’re Paying

Walk into a Norwex party and one glasses cleaning cloth will set you back $18.99. I break down sourcing costs for a living, and that markup still shocks me. The real manufacturing cost? Under $1.50. If you resell or distribute premium lens cloths, you’re handing most of your margin to the brand. The Norwex one uses high-grade 0.13-micron split microfiber, and here’s the thing: that spec isn’t special. Verified manufacturers in Zhejiang and Guangdong provinces turn it out daily